Glossary
Masthead - the name of the magazine displayed in the typeface in which it is designed. this is the visual branding of the title and is usually done in a unique typeface to be very recognisable.
Dateline - month and year of publication, often with the price. note that a monthly ,magazine usually hits the news-stands the month before the cover date.
Model credit - this says 'shania: so hot !'. it is unusual for such a credit to appear on the cover.
Coverlines - Cosmopolitan uses a lot of coverlines, which are distributed around the main image without detracting from it to much.
Main cover line - this is very large - taking up about a quarter of the cover area - and comes in three layers, each with a different colour. it promotes the use of naked male centrefolds, a feature of cosmopolitan in the UK since its first issue. note it is positioned against the model's shoulder so it shows up easily.
Left third - in western countries, the left third of the cover is vital for selling the issue in shops where the magazine is not shown full-frontage. the title must be easily recognisable in a display of dozens of competitors. the start of the mast head in important here.
Bar code - standard barcode used by retailers.
Selling line - short, sharp description of the title's main marketing point ('the worlds number 1 magazine for young women')or perhaps setting out its editorial philosophy
Gutter -in double-sidded documents the combination of the inside margins of facing pages; the gutter should be wide enough to accommodate binding.
Verso - in a double-sidded document, the page that appears on the left side of the spread. an odd numbered page.
White space - in designing publication, the areas that there are no text or graphics.
By line - in magazine layout, a credit line for the author of an article.
Character - any letter, figure, punctuation, figure or space.
leader - a line of dots or dashes to lead the eye across the page to seperated copy
Logotype - a symbol, mark or identifying name.
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